Business owners, both large and small, know the importance of content creation to help grow their online presence. Engaging, original content is one of the best ways to drive traffic to your brand’s website, generating new customers and building lasting relationships with your growing audience.
But, with so many types of content, how do you know which ones are the best for your business? And how do you distinguish your content from other companies in the industry?
The good news is that creating great content is much more accessible than you think, and you don’t need a big budget to make the best content! Take a look at some of the best tips for creating great content for your business from the digital marketing experts:
- Target Audience. First thing’s first, identify your target audience and demographics. Creating a customer profile will help you design content that appeals the most to your ideal consumer. Plus, it will help you determine what formats and on which platforms your content will perform the best. Customer profiles may include age, location, income and education, interests, and even purchasing habits.
- Formats. There are so many platforms and content types available to your business, but you can’t possibly create every kind of content for every channel out there. It’s neither efficient nor economical for your business! Instead, try to identify a few formats that attract the most customers from your key audience. Once you’ve decided on the formats, you’ll have a much easier time choosing platforms. You may also want to look at your competitor’s content efforts to see what works for them and what formats they’re using (it will make your research a lot easier!). Your options may include:
- Blogs with how-to articles or infographics
- Paid Ads
- Social Media Marketing (paid and organic posts)
- Email Campaigns
- Online and In-Person Events
- Testimonials
- Product Comparisons
- Reviews. Small business, listen up: Leverage your reviews! 97% of local customers use online media, including reviews, to help decide on the use of local customers. This means that reviews are essential in advertising your business! Use positive reviews and quotes, especially ones left by a name, to attract customers to your social media, blogs, and even your website.
- Marketing Funnel. Create a basic sales funnel to convert potential customers into long-term customers. This includes everything from the introduction to your brand to the actual conversion into a sale. A marketing funnel should have the attention (the actual post), the interest, the desire (the information that attracts customers to your products and services), and the call to action that brings the customer to your company (a phone number, link to a website, etc.). All of this will quickly give the consumer relevant information about your business.
- Engage and Build. Now that you have the content to post, use it to engage and build relationships with your customers. Building solid relationships with your customers makes them even more likely to become loyal to your brand, making them long-term customers who will come back repeatedly and recommend your services to others. You can do this by building a business Facebook group to talk to your audience in a forum discussion, which can help you answer questions about your products in a casual and intimate setting. You should also use the more interactive parts of social media, like reels and stories, to engage with others.
- Adapt! Though these are some of our best content creation tips, it’s important to remember that this is not an exhaustive list and that the world of content creation is constantly changing. Keep an eye on the trends, and adapt to the newer, possibly more popular content ideas that are attracting more consumers. Adapting your marketing strategy to stay current will keep your company on a long path to success.
Trust Wellspring Business Solutions with your digital marketing strategy. We are a team of skilled, passionate professionals specializing in an array of digital marketing solutions, including content writing, email marketing & automation, and social media marketing. We act as your marketing partner – whether it’s a one-time project or you need a full-service, outsourced marketing team, we guarantee we can help your business hit your goals. Visit our website to learn more, or call us at 262-751-1634 to get started today!