Category Archives: Digital Marketing

Outsourcing Marketing: The Key to Small Business Growth

Running a small business is no easy task. There are a million things to keep track of, and sometimes it feels like there’s just not enough time in the day to get it all done. One thing that often gets pushed to the side is marketing. But here’s the thing: without marketing, your business ain’t…

Why is SEM Important for Small Businesses?

As a business owner, you’ve probably heard of Search Engine Optimization, or SEO, a time or two when discussing your marketing strategy. But have you heard of Search Engine Marketing (SEM)? Believe it or not, there’s actually a pretty big difference between the two.    While SEO refers to tactics and activities that can increase…