website design

Keys to Building a Great Small Business Website

Whether you’re a freelance makeup artist or a local business owner, having a great website is vital to your brand’s growth and success. A good website will excite your audience and educate consumers about your products and services, attracting new customers while retaining old ones.  Though most may think that a good website is only…

search engine marketing wisconsin

Why is SEM Important for Small Businesses?

As a business owner, you’ve probably heard of Search Engine Optimization, or SEO, a time or two when discussing your marketing strategy. But have you heard of Search Engine Marketing (SEM)? Believe it or not, there’s actually a pretty big difference between the two.    While SEO refers to tactics and activities that can increase…

Creating Great Content for Small Business

How to Create Great Content for Your Business

Business owners, both large and small, know the importance of content creation to help grow their online presence. Engaging, original content is one of the best ways to drive traffic to your brand’s website, generating new customers and building lasting relationships with your growing audience.  But, with so many types of content, how do you…